It is more cost-effective, focused on your niece, and therefore will help you have better returns on the initial investment.įocus on a market niche Niche vs general Etsy store So, if you’re wondering how to promote your Etsy shop, instead of advertising your products on the Etsy platform, create a lookalike campaign on Facebook. This will help you hit the right target, spend less money and appeal to them, and get more sales on your Etsy stores.
Once it finds profiles similar to your dear clients, it delivers them to your advertising. Well, short-long story Facebook knows everything about us, and using it, you’ll be able to set specific filters based on behaviors, demographics, etc., and find matching profiles across the Meta platform(s). That is because by creating lookalike-based ad campaigns, you can “Reach new people who are similar to your customer.”Īt this stage, you’re probably wondering what it means and how Meta can find people similar to your current clients.
Before specifying what a lookalike audience is and how it can be used to improve your advertising strategy, it’s necessary to understand what a custom audience is on Meta:Ĭustom Audiences are a powerful tool, useful for targeting specific groups of people who have already interacted with a brand or a certain type of product.Īmong the types of custom audiences, the lookalike ones are, in our opinion, the most powerful.
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